PROJECT HIGHLIGHT

Orion’s Apothecary

Services Provided: Logo & Branding Refresh, Website Support & Maintenance, Graphic Design Support, Search Engine Optimization

Refining a Trusted Loveland Apothecary’s Vision into a Cohesive Brand

Orion’s Apothecary is a respected, Loveland, Colorado, herbal brand rooted in traditional plant medicine, education, and intentional craftsmanship. With a loyal customer base and a strong foundation already in place, they came to M Rock Creative not for a full rebrand, but for refinement, consistency, and long-term digital support as the business continued to grow.

Using their existing logo as a starting point, this project focused on elevating and unifying the brand. I developed a cohesive branding system, including logo refinements, brand standards, custom hand-drawn herbal icons, and organic patterns, while also supporting the website, ongoing graphic design needs, and search engine optimization to strengthen their online presence.

Rather than reinventing the brand, the goal was to honor what already worked while creating a flexible, polished system that could be used confidently across packaging, digital marketing, and future growth plans.

  • Logo & Branding Refresh
  • Website Support & Maintenance
  • Ongoing Graphic Design Support & Guidance
  • Search Engine Optimization

The Results

  • A refreshed, cohesive brand identity that stays true to Orion’s Apothecary’s roots
  • A complete branding system with logo variations, brand standards, and usage guidelines
  • Custom hand-drawn herbal icons and patterns that reinforce authenticity and craftsmanship
  • Ongoing graphic design support to ensure visual consistency across platforms
  • Improved organic search visibility through thoughtful, ongoing SEO efforts
Orion's Apothecary Pattern

Strengthening Organic Visibility for a Growing Herbal Brand

Ongoing SEO support has helped Orion’s Apothecary increase search visibility, attract aligned customers, and support sustainable long-term growth.

30.5%

Increase in Organic Search Traffic

81%

Increase in Active website users

1,043%

Increase in organic search impressions

2,100%

Increase in organic keywords ranking in the top 3 positions

Ready To Get Started?

Does your branding or website project need a little love?

Working with me means partnering with a designer and developer who brings loads of experience, thoughtful strategy, and clean, intentional design to every project. I focus on creating brands and websites that not only look beautiful but also function seamlessly and support your business goals.

Megan Larson of M Rock Creative at her office

We have been hearing great things about M Rock Creative for some time, so when it was our turn to upgrade our brand, we knew who we were going to call. Megan has been fantastic to work with on product label design, icon/logo design, a website overhaul, ongoing website support, and social media support. She listens to where we are coming from, takes our ideas, and elevates them. We recommend her to others who are looking to help out their businesses as well. Thanks again, Megan, for being so awesome!

Eric & Rachael Sudhalter

Owners, Orion’s Apothecary