So…you have a business and don’t have a website. You need an online presence but you don’t know where to start. Who do you ask for help? Can you do it on your own? How do you decide what kind of information your website needs?
Of course, I’m always happy to help with a plan, but content is really in your wheelhouse as the expert in your business. Here’s where I can help guide you through.
In all my years designing websites, I almost always create these same pages for my clients. Of course, every client’s needs differ, but these pages generally hit that sweet spot:
After potential customers type in your website address, the homepage is the first thing they see about your business. This is your first impression. What do you want to show about your business and what do you want them to do next?
Starting the process of a client relationship, is building trust. Your about page should tell your potential customer who you are and what your mission is. You can give a little background but also let them know what they can expect from doing business with you.
What do you do? What do you offer? These are questions answered when your website visitor comes to this page. You’ll also want to add an action item to give them an opportunity to jump on board with what you’re offering.
Depending what your goods and services are, this page may be named differently…but it’s basically a showcase of work, whether visual or written. It’s your portfolio! Something that your website visitor can see and get a sense of the value you offer.
So the whole point of someone coming to your business page is to seek out your help or products. Give them a way to reach out to you. This could be as simple as leaving your phone number and email address, but it’s best if you give them a form to fill out. This will give some direction to the conversation and you get the information you need to serve them effectively.
If you’re in the market to build a website or would like to revamp the one you already have, these are great questions to ask yourself when writing content… And of course, I’m here if you want help.