Why You Should Build Your Own Links Page

Sep 19, 2022 | Blog, How To

You’ve seen it while scrolling your Instagram feed – #linkinbio. With Instagram’s continuance of links being active in your bio, now’s the time to take advantage of the power behind those links.

There are plenty of tools out there for building a links page to place in your Instagram bio – Link In Profile and Linktree, among others – but why wouldn’t you build a page on your website and drive traffic there?

Whether you built and managed your own website, or you have a professional website manager in your back pocket, creating your own links page is easy & helps keep traffic on your own website.

Here are some reasons why you should build a links page on your website:

It’s free!

Unlike some other page linking services, building your own is free.


You can use your own branding & keep everything looking consistent.

Drive traffic

Give people an opportunity to explore your services by driving traffic to your own website.


You can track how many people are visiting your links page.


You have 100% control over the content on your links page.

A few things to keep in mind when hosting a links page on your website:

  1. Make sure your links page is mobile-friendly. This is SO IMPORTANT!
  2. Does your links page fit your brand? It needs to!
  3. Is your links page updated with the most recent information? Any fresh content should be at the top!

Let me know if you need help building out your website’s links page!